Wanda Kidsland Co., Ltd. held a press conference for the launch of its new brand, Wanda Kids Place, at the Sofitel Wanda Beijing Hotel on Augu🔜st 12.

The company announ🌼ced it plans to be𓆉come China’s largest children’s entertainment park operator by opening 200 Wanda Kids Place parks by 2020.

Wanda Kids Places are indoor cartoon-themed children’s parks, each with an area of 3,000-5,000 square meters that combine early childhood education, photography, birthday party hosting, dining and shopping under one roof. The Wanda Group owns🍌 the intellectual property rights to the Wanda Kids Place brand and will open nine locations in cities including Dongguan, Ma’anshan, Kunming and Beijing by the end of this year🎉. By 2020, that number is expected to expand to 200 across China.

China’s children’s entertainment market still remains an untapped market with huge potential and the country lacks a strong domestic children’s 𒈔park brand. Wanda Kids Place will leverage on the resources of its Wanda plazas to rapidly expand its nationwide network.